Reclaim your life : The Tata Safari Dicor Ad

You must watch it to know what I am speaking here. Once in a while when we are changing the tv channels, we stumble across an advertisement that is worthy of our attention. Quite fewer times we come across one that makes us feel all nice and gay - there a few ads that make us happy everyday, but these fewer ones make us feel entirely happy from inside. And fewer times, 'rare' can be the word to describe it, there comes an ad that grips your attention, that dictates terms, that more than lives up to what it is advertising. Some ads stand a class apart. Way way apart. This ad is one in that league. Its almost solitary being in that league because there are too few that sit up there.

I love this ad. The way the music stops at the right moments and then carries on again. The way the whole thing is shown. The way different scenes are portrayed together. The way the whole music plays. The way that guy looks up as the waves crash on his feet. The way the Dicor drifts and mud rises. The way the Dicors background is. The way the rain drops fall on the spectacles and on the mud.

This is one ad that made me feel that I should buy this Tata Safari Dicor. Maybe one day I will. And if someone asks me why, I might just smile and open the door and get into it and press the pedal and watch his outline becomes smaller in my rear view mirror. Brilliant ad ! Really no words can mention how brilliant this is.

Kudos to the ones involved in the ad production and design, and the sound track maker ofcourse. Wonder if anything can get a better video for promotion !